MICHEAL LOVETT

art director

a campaign for the University of Oregon Women's Basketball team

ASK

STRATEGY

APPROACH

With the fans allowed back at games, create a campaign focused on brining the fans and filling seats.

Target University of Oregon student and local families by introducing them to the revamped team and remind them of the energy the team has.

Focus on the energy and experience of being at a game. Get the audience to interact with the team in new ways.

ASK

With the fans allowed back at games, create a campaign focused on brining the fans and filling seats.

STRATEGY

Target University of Oregon student and local families by introducing them to the revamped team and remind them of the energy the team has.

APPROACH

Focus on the energy and experience of being at a game. Get the audience to interact with the team in new ways.

TV Spot

To highlight the meaning and importance of being a part of the O family.

Script:
"One letter. Two hands. 
A signal representing the best fanbase in the nation. 
The O means family. 
The Oregon family is strongest while cheering for our Ducks.So get up, get loud and Throw Your O with us at Matthew Knight Arena.
Tickets available now through the GoDucks Gameday app and GoDucks.com."

EMU Stairs

We believe in go big or go home. And we weren't ready to go home. Our team created a mural-esque piece of artwork to be placed in our student union building. We hoped to be very eye catching and bold in the building environment.

Mural

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

What's the best way to get our campaign into people's hands?

Be in their hand.

Customized coasters for local restaurants. We wanted parents and families to engage with our campaign and be informed about game dates while at their favorite neighborhood spots.

Locations: Bier Stein, Beer Garden, Wild Duck Cafe and Agate Alley.Total of 4,000 coasters across Eugene.

Coffee Sleeves: Brought game dates to the attention of parents and Eugene residents by printing them on coffee sleeves distributed in local cafés with a QR to purchase tickets.

Locations: Magpie Coffeeshop, The Washburn Café, and all UO campus coffee shops.

A total of 9,000 coffee sleeves are out in the Eugene/Springfield community.

Our Team

Directors- Micheal Lovett & Kate Thomson

Account Manager- Rachel Siebert

Project Manager- Megan Wiessman

Art Directors- Connor Phillips & Everett Biron

Designers- Maggie Salter, Sebastian Healy & Chloe Montague

PR Strategists- Anna Roach & Kyra Pacific

Strategists- Kate Bossi, Kaeleigh James & George Gray

Media Planners- Autumn Soucy & Lily Stump

Production- Jacob Bolger

Copy Writers- Hunter Normand & Hayden Grow